UNA TERRA FIGHTS THE TWO MOST CRITICAL RISKS FOR HUMANITY AND FOR OUR ENVIRONMENT: CLIMATE CHANGE AND BIODIVERSITY LOSS
We believe that sustainability is essential for the long-term well - being of the planet and is the biggest economic opportunity of our times.
The impact is at the core of our investment process and we work together with our investees to select meaningful material and measurable impact metrics and track them according to the European Investment Fund framework. Two key metrics we track are CO2 emissions reduced and plastic waste eliminated. To ensure an unbiased process, our independent Sustainability Committee review, monitor, and track the performance of established targets.
We actively invest to deliver on these promises with like minded organisations such as these
| Case study one |
Helping recycling facility managers and producers recycle more and waste less with waste intelligence
- PARTNER: Greyparrot
- VISIT WEBSITE >
THE PROBLEM
low quality and efficiency of waste sorting at waste processors (MRF’s), resulting in low-value commodity output and exposing manufacturers to high ERP taxation.
THE SOLUTION
AI waste analytics and sorting system, uniquely independent of labels or any other requirement in the manufacturing supply chain.
THE OPPORTUNITY
USD 60B worth of plastics end in landfill, which could have been recycled back into a circular re-use. USD 20B worth of EPR analytics needs, projected market from 2023 onwards for achieving compliance in Europe.
OUR VALUE
Review & redesign of MRF proposition & pricing model. Introduced to many of the key players in packaging development and branded goods customers. Helped devising strategy and licensing business model.
| Case study two |
Paper bottles capture a $200b global market
- PARTNER: PULPEX
- VISIT WEBSITE >
THE PROBLEM
Working side by side with Duplex to find an alternative to bottles made from low-recyclable plastic and high carbon-emission glass.
THE SOLUTION
Developing a compostable, biodegradable paper bottle that can be recycled as easily as a newspaper. Licensing the technology, selling the coating and getting royalty on every bottle – giving exclusivity to an industry leader in each category for six months.
THE OPPORTUNITY
A $200b global rigid bottle market for multiple end uses; from pharma to soft drinks, alcoholic beverages to milk, agriculture chemicals to motor oil, cosmetics to home and personal care. Opportunity for high double-digit global growth and very high profitability, given the asset-light model.
OUR VALUE
Helping devise the strategy and licensing business model. Introducing many of the key players like Pepsico, Unilever, Estee Lauder, GSK, Stora Enso (generic milk bottle) to create a supporting consortium together with initiator Diageo.
| Case study two |
Moving from greenwashing to green emissions to grab $1T
- PARTNER: iClima ETFs
- VISIT WEBSITE >
THE PROBLEM
Many ETFs and other financial products are greenwashing and not preventing brown emission – or at least don’t have the right information about best-performing companies (from a Climate Change perspective). We’re working with iClima Earth to change this.
THE SOLUTION
Investing in green emissions and harnessing over $1T in growing sustainable index funds. Using traditional EFT products and index licensing (volume distribution) and expanding into other financial products thanks to in-depth research (margin).
THE OPPORTUNITY
Launching more products and accessing the threshold for larger distribution. There are already four regulated products launched on all major stock exchanges in Europe, US and Australia.
OUR VALUE
Co-developing strategy for new product launches. Providing access to C-level clients like Morgan Stanley, MorningStar and S&P, who are also developing exit opportunities.
"Una Terra supported us with an effective market strategy by segment and provided commercial introductions to C-suite at Unilever, Pepsico, KraftHeinz, GSK, Estee Lauder and many others, accelerating substantially our growth trajectory and contributing significantly to our valuation"
Scott Winston, CEO Pulpex
"Una Terra was key in devising and implementing our US market entry: the fund management market in the US is quite different from the UK and Europe and required a different approach.
They also made significant introductions to US fund managers, such as Morgan Stanley, Vanguard and Blackrock, as well as with key players such as Morningstar, S&P and Bloomberg”."
Georgia Stewart, CEO Tumelo
"We started iClima to shift the narrative in the climate change investment space. Our theory of change is that capital markets can and should be a source of good, but most financial products lack a clear purpose and therefore impact.
We believe we can combat greenwashing with data. It is hard to be a new voice in a competitive industry, and joining forces with like-minded ventures and individuals like the Una Terra team, that share the passion, commitment and sense of urgency, is invigorating."
Gabriela Herculano, CEO and Co-Founder iClima Earth
"If you’re looking to invest with a VC who has cracked the code between planet and profit, look no further."
Sophia Kianni, Founder and activist
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