costas papaikonomou

Sustainable change needs to happen from the inside out. Here's why that needs investment

  • The rise of venture capital has encouraged many young startups to misuse technological innovation to create sustainable alternatives to “dirty” goods.
  • Innovation has been critical to sustainable consumption but it is too often thought of in terms of disruption, which fails to produce the impact required.
  • It is more effective to implement small changes within existing infrastructures to ensure more sustainable solutions for buy-in and cost effective remedies.

Costas Papaikonomou, Co-founder of Una Terra shares his thoughts on sustainable innovation with the World Economic Forum. Read the full article here